An archive of projects, experiments, and explorations that inform my approach to design direction, systems, and visual language.
RAMS PARK
Visual Identity, Motion.
Read more
The Rams Park identity merges the bold Rams logo with the iconic structure of Galatasaray Stadium. The typography is inspired by the Rams’ font, while the color palette comes from Galatasaray’s traditional colors, blending modern strength with football heritage.
SILKCOAT PAINT
3D Imaging, OOH Campaign.
Read more
From concept, design to image production, we created an engaging advertising to recapitulate on the smooth, durable and silky quality of Silkcoat paint while making it relevant to the Ghanaian market.
BULLET TV
Strategy, Branding, Motion System.
Read more
Bullet TV’s branding reflects its “On Target” promise, precise, fast, and reliable. Through bold visuals, dynamic motion, and a modern tone, the brand communicates credibility and impact, delivering news and entertainment that is accurate, engaging, and always on point.
HENEBEMAA
Strategy, Brand Identity.
Read more
Henebemaa is a luxury accessories brand devoted to celebrating women as royal queen mothers, powerful, graceful, and influential. Its logo features a stylized “H” seamlessly intertwined with the iconic Queen Mother’s stool of Ghana, symbolizing strength, heritage, and elegance. This distinctive design embodies Henebemaa’s mission: merging timeless tradition with modern sophistication.
PAVILION BY RAMS
Visual Identity.
Read more
The Pavilion logotype is built around the concept of a reflection of luxury at the core of the Pavilion by RAMS project. Water defines the Pavilion, highlighting the advanced engineering behind it. In PAVILION, the letter “O” symbolizes this concept through its infinite form, reflecting the endless flow of water with no beginning or end, a true reflection of luxury.
S2 MULTIMEDIA
Strategy, Branding, UX Design.
Read more
S2 Multimedia is an award-winning integrated marketing production agency that combines big-agency capability with boutique flexibility. The name, drawn from founders Sonny and Subu, reflects the idea that two heads are better than one S to the power of 2. We created a logo built on equality, using the same number of blocks to form both the “S” and the “2,” visually symbolizing the brand’s core value of collaboration and synergy.
KWAF
Visual Identity.
Read more
KWAF is a Ghana-based fashion label. We developed a distinctive identity centered on the letter K, crafted to feel like an iconic African symbol. Paired with a bold sans-serif typeface, the design balances modern aesthetics with cultural authenticity.
AFIA TV
Strategy, Branding, Motion Design.
Read more
AFIA is a channel dedicated to preserving Igbo wisdom and culture for future generations. Its identity blends traditional Igbo colors with a modern design, symbolizing the passing of knowledge from elders to youth.
AKWAABA MAGIC
Strategy, Branding, Motion Design.
Read more
We reimagined Akwaaba Magic with a logo combining A and M into a house, symbolizing home and belonging. Paired with the tagline “Welcome Home,” the identity extends into a 3D motion system of golden waves inspired by kente, moving in an embrace-like hug to welcome viewers. The result is a modern, vibrant brand that feels premium while staying rooted in Ghanaian culture.
AYOR
Type Design.
Read more
AYOR is inspired by Nsibidi, an indigenous symbol system from southeastern Nigeria. It is free for personal use; for commercial use, please contact me and remember to credit and share your work.
HUBTEL
Launch Film, 3D Motion.
Read more
I directed and executed the TVC for Hubtel, reimagining its transition from SMSGH to Hubtel with a modern, vibrant identity that reflects the brand’s innovation and evolution.
TRIPLE DOTS
Brand Identity.
Read more
TripleDots is a film production company focused on weddings and events, built around the idea of “connecting dots, looking backwards.” The three dots replace the letter E, symbolizing moments, memories, and emotions coming together like a thinking bubble, reflecting reflection, storytelling, and meaningful connections formed in retrospect.
UTV IDENT
Motion Design
Read more
I designed the visual identity for Giftins, a gift selection, wrapping, and delivery service. The brand is built around the ribbon as a universal symbol of gifting, representing flow, connection, and care. I crafted a ribbon-inspired logo that reflects both the wrapping process and the emotional value of giving, resulting in an elegant, personal, and seamless gifting experience.
TPAO KARADENIZ NATURAL GAS
Experience
Read more
I led the design direction for an immersive 3D video mapping experience for TPAO, bringing Turkey’s Black Sea gas milestone to life and transforming Haydarpaşa Train Station into a powerful storytelling canvas.
ÔNÊ WELLNESS
Strategy, Branding, Motion Design.
Read more
Ônê is a wellness and mental health clinic rooted in community and shared healing. Its branding uses leaf imagery to symbolize growth, renewal, and the strength found in collective connection.
HATTRICK SPORTS
Branding, Motion Design.
Read more
I designed and directed a TV opener for HatTrick Sport, built around a multi-purpose arena concept that uses abstract motion, lighting, and form to unify diverse sports coverage into a bold, contemporary visual identity.
TV3
Strategy, Branding, Motion Design.
Read more
By 2006, TV3 was Ghana’s most-watched free-to-air channel. I led the development of its on-air rebrand, creating a new visual identity that reflected the channel’s scale, relevance, and leadership in Ghanaian broadcasting.
CHANNEL O
Strategy, Branding, Motion Design.
Read more
Art direction, design, and concept for Pop Bottles’ 10th birthday celebration, including bold teaser and promotional graphics created for Channel O.
VIOLIN
Motion Design.
Read more
A homage to the violin and the art of film titles, blending classical emotion with cinematic storytelling to create a timeless, expressive visual and auditory experience.
JACK DANIEL'S BOOM TOWN
Art Direction, Motion Design.
Read more
Art direction, concept, and visual design for Jack Daniel’s Boom Town JHB promotional campaign, crafting a bold, immersive identity that captured the energy and attitude of the brand and the city.
BET
Art Direction, Motion Design.
Read more
It's the online community for all Fankind who celebrate passionate brands that they can’t get enough of. Connect with kids, youth and adults through MTV, MTV Base, Comedy Central, Nickelodeon and BET. Vim-Nation is a place for Fans to express themselves and their opinions on a range of issues that they experience on TV, online, on mobile, via apps and at events.
NELSON MANDELA DAY
Motion Design.
Read more
The aim was to great an ident to honor and pay tribute to the father of South Africa, NELSON MANDELA. This ident look forward in a positive light to celebrate his life and legacy.
36 DAYS OF TYPE
Branding Identity.
Project Info
36 Days of Type is a global creative project, and I participated by contributing my own interpretations of letters and numbers.
CRYPTO
Branding, Motion Design.
Read more
CRYPTO is a title sequence design inspired by crypto mining, using digital textures and industrial visuals to represent technology, data, and the complexity of the crypto world.
mr.duahfrancis@gmail.com
© 2025
