An archive of selected projects across motion, branding, experience, and spatial design.

HENEBEMAA

Strategy, Brand Identity.

Henebemaa is a luxury accessories brand devoted to celebrating women as royal queen mothers, powerful, graceful, and influential. Its logo features a stylized “H” seamlessly intertwined with the iconic Queen Mother’s stool of Ghana, symbolizing strength, heritage, and elegance. This distinctive design embodies Henebemaa’s mission: merging timeless tradition with modern sophistication.

BULLET TV

Strategy, Branding, Motion System.

Bullet TV’s branding reflects its “On Target” promise, precise, fast, and reliable. Through bold visuals, dynamic motion, and a modern tone, the brand communicates credibility and impact, delivering news and entertainment that is accurate, engaging, and always on point.

RAMS PARK

Visual Identity, Motion.

Developed at Dreambox, the Rams Park identity merges the bold Rams logo with the iconic structure of Galatasaray Stadium. The typography is inspired by the Rams’ font, while the color palette comes from Galatasaray’s traditional colors, seamlessly blending modern corporate strength with deep football heritage.

AKWAABA MAGIC

Strategy, Branding, Motion Design.

The rebranding of Akwaaba Magic centers on a typographic monogram that seamlessly fuses the 'A' and 'M' into the architectural silhouette of a house, establishing a core visual metaphor for home and belonging. Anchored by the tagline “Welcome Home,” the identity expands into a dynamic 3D motion system. Drawing inspiration from the textural woven patterns of traditional Ghanaian Kente cloth, golden waves are animated to simulate an embracing motion, physically manifesting the concept of welcoming the audience.
The result is a vibrant, premium brand identity that maintains a profound, authentic connection to its cultural roots.

FADE GROOM

Strategy, Branding, Motion Design.

Fade is a premium grooming app prioritizing convenience, quality, and reliability. The brand identity is anchored by a minimalist monogram that ingeniously synthesizes the letter 'F' with the abstracted side profile of a "fade" haircut. This dual-meaning mark, supported by a sophisticated color palette, establishes a sleek, modern, and highly disciplined visual system for the platform.

SILKCOAT PAINT

3D Imaging, OOH Campaign.

Developed at Bacan Studio, this campaign encompassed concept development, design, and final image production. The visual direction was crafted to communicate the smooth, durable, and silky qualities of Silkcoat paint, effectively translating the product's core physical attributes into a compelling and highly relevant narrative for the Ghanaian market.

KWAF

Visual Identity.

KWAF is a Ghana-based fashion label. We developed a distinctive identity centered on the letter K, crafted to feel like an iconic African symbol. Paired with a bold sans-serif typeface, the design balances modern aesthetics with cultural authenticity.

AFIA TV

Strategy, Branding, Motion Design.

AFIA is a cultural broadcast platform dedicated to preserving Igbo wisdom and heritage in Nigeria. The visual identity system was engineered to bridge generational divides, synthesizing traditional Igbo color palettes with contemporary design principles. This approach establishes a modern framework for cultural transmission, visually symbolizing the transfer of knowledge from elders to the next generation.

ÔNÊ WELLNESS

Strategy, Branding, Motion Design.

Ônê is a wellness and mental health clinic rooted in community and shared healing. Its branding uses leaf imagery to symbolize growth, renewal, and the strength found in collective connection.

GIFTINS

Strategy, Branding, Motion Design.

Giftins is a premium gift selection, wrapping, and delivery service based in Canada. The brand identity is anchored by a custom logo inspired by the universal symbol of a ribbon, utilizing elegant curves to represent both the physical wrapping process and the emotional connection of giving. The resulting visual system seamlessly balances aesthetic elegance with an intuitive, seamless user experience.

HATTRICK SPORTS

Strategy, Branding, Motion Design.

I designed the TV opener for HatTrick Sport, built around a multi-purpose arena concept that uses abstract motion, lighting, and form to unify diverse sports coverage into a bold, contemporary visual identity.

sports_shot-1_0011-assemble-0-00-00-00_2

TV3

Strategy, Branding, Motion Design.

By 2016, TTV3 was Ghana's most-watched free-to-air channel. I led the development of its on-air rebrand, creating a new visual identity that reflected the channel's scale, relevance, and leadership in Ghanaian broadcasting.

CHANNEL O

Strategy, Branding, Motion Design.

Art direction, design, and concept for Pop Bottles’ 10th birthday celebration, including bold teaser and promotional graphics created for Channel O.

VIOLIN

Motion Design.

A homage to the violin and the art of film titles, blending classical emotion with cinematic storytelling to create a timeless, expressive visual and auditory experience.

JACK DANIEL'S BOOM TOWN

Art Direction, Motion Design.

Art direction, concept, and visual design for Jack Daniel’s Boom Town JHB promotional campaign, crafting a bold, immersive identity that captured the energy and attitude of the brand and the city.

BET

Art Direction, Motion Design.

Branding and motion design for Vim-Nation, Viacom's fan community platform connecting MTV, MTV Base, Comedy Central, Nickelodeon, and BET across screen, mobile, and live events.

NELSON MANDELA DAY

Motion Design

An ident created to honor Nelson Mandela, the father of South Africa, celebrating his life and legacy in a positive, forward-looking light.

CRYPTO

Motion Design

CRYPTO is a title sequence design inspired by crypto mining, using digital textures and industrial visuals to represent technology, data, and the complexity of the crypto world.

mr.duahfrancis@gmail.com

Linkedin
Instagram
Behance
Substack