
ROLE: Art Direction and Design
CLIENT: Beymen
AGENCY: TBWA/Istanbul
PRODUCTION: Dreambox
Photography: Hunter & Gatti
Beymen, opening the doors of the metaverse world with the 2022 spring/summer campaign BeymenVerse, invites fashion lovers to undiscovered experiences and a new universe.
Beymen, the avant-garde fashion retail brand in Turkey, wanted a world that reflects the awakening of spring and the vibrancy of summer. In cooperation with the creative agency of the project TBWA, we worked to realize a world that will reflect the nature of their project. We participated in the production phases and planned, directed, and executed the post-production.








Process







