ROLE: Co-Direction and Design
CLIENT: CGTN
AGENCY: Dreambox
PRODUCTION: Dreambox
Appealing to global art and culture audience with familiar Chinese elengace. Creative Challenge: Keeping both the universality and the uniqueness of art and culture while offering a window from Chinese perspective.
Solution: Creating a dynamic and elegant look on art and culture via a recognized Chinese cultural element. A Contemporary Look for Traditional Chinese Elegance Simply Chinese and Contextually Global



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