ROLE: Direction, Design & Motion
CLIENT: Eczacıbaşı ID
AGENCY: Dreambox
Creating a global motion brand identity for Eczacıbaşı. Eczacıbaşı Holding is a Turkish industrial group of companies, the powerhouse behind numerous consumer, building, and health products.
We worked closely with the Eczacıbaşı team to develop a motion brand language for all on-screen exposure, ranging from TV commercial end tags to logo bugs and longer-form brand expressions.
As a global brand with multiple brands under its belt, we designed the motion identity to emphasize the unique twist it brings to its products and services.
Process
