Hubtel

Role: Creative Direction and 3D Animation

Client: Hubtel
Design and Prodcution: Bacan Studio
Creative Director: Duah Francis
Producer: Yaa Serwaa

Hubtel is a leading software innovator in Ghana, specializing in platforms that connect businesses with their customers. Bacan Studio was commissioned to direct and execute a television commercial that reimagined the company's transition from its former identity, SMSGH, to the new Hubtel era.

The creative direction and 3D animation focused on translating the legacy brand into a contemporary, forward-looking visual system. By introducing a vibrant and dynamic aesthetic, the resulting execution successfully established a modern brand image, effectively communicating Hubtel's evolution to its market.

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