Hubtel

Role: Creative Direction and 3D Animation

Hubtel is a leading software innovator in Ghana, specializing in platforms that connect businesses with their customers. The brief was to direct and execute a television commercial that reimagined the company's transition from its former identity, SMSGH, to the new Hubtel era.

As Creative Director at Bacan Studio, I led the creative direction and 3D animation, focusing on translating the legacy brand into a contemporary, forward-looking visual system. The challenge was to communicate evolution without losing familiarity, introducing a vibrant, dynamic aesthetic that felt like a genuine step forward rather than a complete departure.

The resulting TVC successfully established a modern brand image for Hubtel, clearly communicating the company's growth and ambition to the Ghanaian market.

Credits:

Client:
Hubtel
Design and Prodcution: Bacan Studio
Creative Director:
Duah Francis
Producer:
Yaa Serwaa Osei-Akoto

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