Omniyat

Role: Co-Director, Art Direction & Design

Omniyat, one of Dubai's leading ultra-luxury developers, is renowned for treating architecture as art. The brief was to create a flagship brand film for a wide immersive outdoor display, translating the physical grandeur and exclusivity of their properties into a cinematic experience that avoided generic real estate film tropes.

Engaged by Dreambox as an independent Creative Director, the objective was to lead the visual direction, concept development, and narrative flow. This ensured the digital execution carried the same weight and sophistication as the architecture itself. The film seamlessly integrated abstract 3D motion with live-action sequences, with every decision calibrated to communicate the restraint and elegance required of an ultra-luxury brand. The outdoor setting and immersive screen format demanded a visual language bold enough to hold scale while retaining precision and depth.

Process

Credits:

Client: Omniyat
Agency: Dreambox
Design and Production: Dreambox
Exec. Creative Director/ Co-Director: Çağrı Öztoksoy
Creative Director/ Co-Director: Duah Francis
Exec. Producer: Hilal Aytekin

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