Pavilion by RAMS

Role: Concept, Creative Direction and Design Direction

Client: Rams Global
Agency: Dreambox
Design & Production: Dreambox
ECD/Creative Lead: Çağrı Öztoksoy
Creative Directors: Alvaro Rego, Duah Francis
Exec. Producer: Hilal Aytekin
Awards: 2025 DSE Awards 2x
↳ Experiential Design and Planning
↳ Digital Out of Home

When Dreambox joined the Pavilion by RAMS project, the development was facing a major credibility challenge. Delays and uncertainty had led to a loss of trust from stakeholders and potential buyers. The vision of the Pavilion existed, but it lacked a clear, compelling design language and an experience that could communicate confidence, quality, and long-term value.

Working in collaboration with Dreambox under the Executive Creative Director, the goal was to drive the design and experiential direction of the project. The primary focus centered on translating the overall vision into a strong, unified spatial and visual experience that could be felt immediately. This phase involved overseeing the design language, immersive environments, and the integration of physical models with digital and interactive elements.

Every design decision was made with one goal in mind: to restore trust. By creating a cohesive, high-quality experience that clearly expressed the project’s ambition and attention to detail, we turned an abstract promise into a tangible reality. The Pavilion was designed not just to showcase the development, but to allow visitors to experience it with clarity and confidence.

Out-Door Experience 

Impact: 

The completed Pavilion successfully shifted perception. What was once viewed with hesitation became a credible, future-ready development supported by a powerful physical and digital experience. The immersive design helped rebuild stakeholder confidence, strengthened the project’s market position, and played a key role in re-establishing trust in the Pavilion by RAMS vision.

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