UTV Network

Role: Creative Direction, Art Direction & Design

Client: UTV Network
Agency: Dreambox
Design & Production: Dreambox
Exec. Creative Director: Çağrı Öztoksoy
Creative Directors: Alvaro Rego, Duah Francis
Exec. Producer: Hilal Aytekin

UTV emerged from the reconstruction of Fallujah TV, requiring a completely new broadcast identity for a country in transition. The challenge was immense: build a network brand that felt modern and ambitious while remaining authentically rooted in Iraqi culture.

Leading the creative and art direction at Dreambox, I developed a comprehensive on-air system from the ground up. This required unifying two completely distinct broadcast verticals, hard news and prime-time entertainment, under a single, cohesive visual language.

Anchored by the concept of "gathering," the final system delivered rigorous consistency and cultural resonance. It gave UTV a commanding on-air presence, functioning as a brand built for a nation ready to move forward.

Entertainment On-air Package

News On-air Package

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